Most game rooms I get called into already have the same problem on arrival, they were assembled rather than designed. Plastic storage bins, wire shelving, and a basic flush mount get dropped into a spare room around expensive gaming equipment, and the resulting space feels less like a sanctuary than a tech warehouse. The thirteen makeovers below trade that assembled energy for considered interior architecture across very different aesthetics, from cinematic moody dens to bleached-oak Japandi studios to Art Deco salons. Each room sketch includes the four-color palette I would specify and a short list of stylist notes I would write directly onto a client's mood board.
The Obsidian Lounge — Dark Luxury Gaming Den
The Before image suffocates under beige carpet and chaotic wire shelving. In this configuration I would replace the popcorn ceiling and basic flush mount with a recessed LED perimeter and one sculptural black pendant, then wrap the back wall in matte black built-ins with brass trim and glass vitrines so the controllers and memorabilia read as a curated collection rather than a plastic bin graveyard. A walnut display niche adds warmth against the charcoal envelope, an emerald velvet chair brings the jewel-toned focal point, and heavy charcoal drapes replace the dusty blinds for both blackout coverage and acoustic value during long sessions.
Color Palette
Envelops walls, ceiling, and built-in cabinetry to create an immersive, cinematic backdrop that erases visual clutter.
Outlines glass display cases, desk framing, and hardware, injecting old-Hollywood glamour into the gaming zone.
Used on the sculptural swivel chair, this lush textile introduces a daring pop of color against the dark envelope.
Flooring and the central display niche bring organic warmth and tonal contrast to the inky palette.
Stylist Notes
- Install cove or perimeter LED lighting to wash the ceiling with a soft glow and remove the reliance on a single overhead fixture.
- Replace open wire shelving with matte built-ins behind integrated glass doors, this single move lifts your collection from clutter to curated display.
- Anchor a dark room with one statement piece in a bold saturated textile like emerald velvet, the contrast prevents the space from going flat.
- Use heavyweight floor-to-ceiling drapes in a matching charcoal tone to black out screen glare and add acoustic dampening for immersive gameplay.
- Add a contrasting wood tone in one display alcove to break up the monochrome cabinetry and draw the eye toward prized collectibles.
Scandi Serenity — A Breath of Fresh Birch
The chaotic Before, choked by labeled cardboard boxes and metal racks, gets fully erased here in favor of Japandi minimalism. I would specify pale bleached oak flooring to amplify natural light, then build the back wall as a continuous bank of cabinets in warm greige with fluted oak fronts and slender brass pulls, hiding all storage behind clean panels. A simple wooden desk, a tailored linen-hued chair, paired wall sconces, and a refined flush mount layer the light at three different heights. Sheer ivory curtains soften the window and turn the former dump into a meditative digital retreat.
Color Palette
Light wood flooring creates an airy, expansive foundation that reflects daylight throughout the room.
Cabinetry and walls share this muted, warm gray-tan tone for a cohesive, understated envelope.
Vertical slat detailing on cabinet doors introduces tactile texture without disrupting the minimalist aesthetic.
Subtle metal accents on pulls, sconces, and the ceiling fixture add quiet refinement.
Stylist Notes
- Swap carpet for pale wide-plank hardwood to instantly double the perceived brightness of a north-facing gaming room.
- Specify handle-less or minimal-pull built-ins so controllers, cables, and game boxes disappear behind a calm wall of paneling.
- Layer light with wall sconces and a central flush mount rather than relying on one overhead source, this keeps the mood soft and shadow-free.
- Introduce fluted or reeded wood texture on the cabinetry fronts to add visual interest within a monochromatic scheme.
- Use sheer floor-to-ceiling curtains to diffuse harsh daylight and prevent screen glare without sacrificing the view.
Mid-Century Maverick — Walnut and Teal Cool
The Before's wire shelving and torn office chair give way here to a confident mid-century tableau. A walnut floating credenza with brass pulls now spans the back wall, capped by asymmetrical brass floating shelves displaying select tomes and sculptural objects. The beige carpet is replaced by graphic parquet flooring in varying walnut tones. A teal velvet Eames-style chair swivels before a brass-trimmed walnut desk, while a brass saucer pendant hovers overhead. Teal velvet drapes and a woven wood shade frame the window, channeling Don Draper into a space that finally respects its gaming heritage.
Color Palette
Parquet flooring, floating credenza, and desk share this classic mid-century wood tone full of depth and warmth.
The desk chair and window drapery employ this jewel tone for a sophisticated, retro-glam statement.
Floating shelves, hardware, lighting, and lamp frames unify the room with a consistent metallic accent.
Walls remain a clean, warm white to let the wood and brass star without visual competition.
Stylist Notes
- Install a floating credenza beneath staggered wall-mounted shelves to reclaim floor space and create a lighter, more architectural back wall.
- Commit to a signature accent color like teal and repeat it in at least two places (chair, drapes) for cohesive mid-century confidence.
- Upgrade a basic ceiling fixture to an oversized brass saucer pendant, this single swap establishes the era and adds ambient uplight.
- Choose parquet or geometric wood flooring to introduce pattern underfoot and lift the room beyond standard plank work.
- Pair a woven wood shade with velvet drapes for a layered window treatment that controls light and adds texture.
Gatsby Gamer — Art Deco Opulence
The Before room's utilitarian despair, industrial metal racks, stained carpet, and a bulky CRT, gets banished here in favor of roaring-twenties grandeur. The floor becomes a dazzling expanse of polished black marble with dramatic white veining bordered by dark wood. A custom burgundy built-in wall commands attention with gold sunburst inlays and glass cabinets lit from within. A matching burgundy velvet barrel chair with a gold frame pairs with a black lacquer desk on a gold geometric base. The ceiling features coved LED lighting and an octagonal faceted fixture, while heavy burgundy velvet curtains with gold tiebacks dress the window. Even the PC case wears gold sunburst armor.
Color Palette
Built-in cabinetry and drapery share this sumptuous, deep red that channels vintage glamour.
Radiating metallic inlay on cabinets, hardware, and furniture frames provides quintessential Art Deco sparkle.
High-gloss black marble flooring with white veining reflects the chandelier and ceiling cove for dramatic effect.
Walls remain neutral to prevent the rich burgundy and gold from overwhelming the compact room.
Stylist Notes
- Invest in a statement floor material like polished black marble to convert a humble spare room into a high-end entertaining space.
- Use symmetrical built-ins with repeating geometric motifs (sunbursts, chevrons) to evoke Art Deco without relying on trendy decals.
- Echo the cabinetry color in upholstery and drapery, burgundy on burgundy, for a monochromatic enveloping luxury effect.
- Add cove lighting along the ceiling perimeter to cast a golden glow that highlights the crown molding and adds theatrical depth.
- Coordinate technology with decor by opting for a custom PC case or peripherals that mirror the room's metallic motif.
Cloud White Curves — Soft Contemporary Sanctuary
From the Before's jumble of plastic storage and dated PC towers, this configuration emerges as an ethereal cloud-like retreat. The entire room wraps in warm ivory, from the chevron oak floors to the continuous built-in wall. The back cabinet system features closed panels interspersed with softly lit open niches that showcase controllers and books like museum pieces. A curved white desk with a slender brass frame replaces the clunky wooden slab, paired with a plush taupe swivel chair. An arc floor lamp with a linen drum shade arcs over the setup, while a milky glass globe pendant floats overhead. Layered sheers and linen drapes filter sunlight into a gentle haze.
Color Palette
Built-ins, walls, and desk share this creamy white for a continuous, expansive look that erases visual boundaries.
Herringbone flooring in bleached oak adds subtle movement and warmth underfoot without breaking the calm palette.
Thin metal frames on the desk and open shelving niches provide delicate jewelry-like accents.
The desk chair introduces a slightly deeper neutral for gentle contrast and ergonomic comfort.
Stylist Notes
- Select curved furniture, a bow-front desk and a barrel chair, to soften the rigid geometry typical of most gaming setups.
- Integrate hidden LED strips inside open cabinet niches to turn controllers and books into illuminated objets d'art.
- Layer two types of window treatments (sheer panels plus opaque drapes) to control glare during daytime sessions while keeping the look ethereal.
- Use a warm off-white rather than stark white on the walls and millwork, this single shift prevents the sterile laboratory feel I see in too many minimalist rooms.
- Opt for a sculptural arc lamp to free up the desk surface while providing direct task light for keyboard and mouse work.
The Executive Suite — Navy, Brass, and Marble
The cluttered Before room, with sagging shelves and a torn chair, becomes a CEO-level command center here. Carpet is replaced by rich herringbone walnut flooring that sets the tone immediately. The back wall holds a massive open shelving unit in dark wood and brass framing a tightly edited collection of consoles and memorabilia, with each shelf lit by hidden LED strips. A geometric brass chandelier hovers overhead like modern sculpture. The desk is a sleek slab of black marble on a brass base, while a navy velvet armchair adds clubby lounge warmth. Sheer linen curtains keep the room from feeling too heavy.
Color Palette
The armchair introduces a deep, authoritative blue that reads as neutral while adding plush texture.
The desktop surface offers a cool, sleek workspace that resists scratches and refines the entire setup.
Chandelier, shelf frames, and desk legs share this metal finish for cohesive, understated luxury.
Traditional parquet flooring in rich walnut grounds the room with old-world craftsmanship.
Stylist Notes
- Replace utilitarian wire racks with open shelving that has a solid wood back and brass framing to give collectibles a gallery-quality presentation.
- Invest in a stone or marble desktop for durability and a tactile high-end experience during long gaming sessions.
- Balance dark wood and metal with a single plush upholstered piece in a saturated color to prevent the office from reading too austere.
- Install shelf-specific LED strips rather than room floods, the focused pools of light highlight individual items the way a museum case would.
- Hang a sculptural chandelier in the center of the room to break up the rectilinear lines of desks and shelving units.
The Scholar's Study — Cognac and Emerald Elegance
Gone are the Before's cardboard boxes and industrial shelving, replaced here by a stately walnut hutch lifted straight from an Ivy League library. Glass-front cabinets with brass pulls and integrated lighting protect and display vintage consoles, while the lower cabinets hide modern peripherals. A cognac leather-top campaign desk with a brass frame pairs with a matching leather chair on a lush emerald green rug. Above, a green linen drum pendant echoes the rug, and brass picture lights crown the hutch. A woven wood shade offers a natural counterpoint to the polished wood and brass, completing the gentleman's gaming lair.
Color Palette
The built-in hutch and hardwood floors share this classic, scholarly timber tone.
A large area rug in this jewel tone anchors the seating area and adds luxurious softness underfoot.
Desk surface and chair upholstery introduce a saddle-brown warmth that ages beautifully.
Hardware, picture lights, and desk frame sport this timeless metallic finish.
Stylist Notes
- Anchor the gaming zone with a large, high-pile area rug in a saturated color to define the space and absorb echo for voice chat.
- Choose a leather-top desk for a surface that is both historically refined and practical for daily mouse and keyboard use.
- Install picture lights or undershelf LEDs above glass cabinets to remove reflections and spotlight the collection inside.
- Use a single cohesive wood species, walnut on walnut, to create a furniture-quality built-in that feels inherited rather than installed.
- Pair a woven wood shade with tailored walls to introduce organic texture without compromising the traditional aesthetic.
Gallery Noir — Monochrome Drama
The Before's chaos of bins and cables gets distilled here into a razor-sharp, gallery-worthy statement. The walls stay stark white on one side to contrast with a full-height black built-in shelving wall acting as a dramatic backdrop for sculptural gaming collectibles. Each shelf is edged in brass and lit with precise LED strips, turning controllers and boxed sets into art installations. The floor turns dark espresso oak, reflecting a sputnik brass chandelier with frosted tubes. A Calacatta marble desk with a minimal brass frame floats against the white wall, paired with an avant-garde charcoal velvet chair. Gray linen drapes complete the high-fashion, low-color palette.
Color Palette
Dark-stained wood flooring absorbs light and creates a dramatic stage for furniture and collectibles.
The full-height shelving wall erases visual noise and allows brass railings and displayed objects to pop.
Veined marble on the desktop introduces crisp brightness and luxurious texture against the dark floor.
Shelf rails, chandelier arms, and desk legs use this metal to trace luminous lines through the darkness.
Stylist Notes
- Paint or clad one entire wall in matte black and install open shelving, this creates a gallery moment for your favorite hardware and figurines.
- Limit displayed items to one or two per shelf in a monochrome room, negative space is what sells the luxury.
- Contrast dark floors and a dark accent wall with a white stone desk surface to maintain visual balance and reflect task light back upward.
- Choose a sculptural, non-traditional chair in charcoal velvet to serve as functional art rather than standard office seating.
- Use a sputnik or starburst chandelier with frosted bulbs to distribute ambient light evenly without visible glare on the screen.
Earthbound Atelier — Raw Wood and Terracotta
The Before room's sterile beige and plastic storage melt here into an organic, sun-drenched creative studio. Pale bleached oak floors and live-edge floating shelves replace the wire racks and carpet. A raw-edge slab desk with natural bark lines one wall, paired with a sculptural terracotta chair that feels hand-formed. Below the shelves, a low-profile light wood credenza holds concealed storage for modern consoles. A woven rattan pendant anchors the room overhead, while a simple linen Roman shade filters sunlight. Controllers rest casually on the shelves like found artifacts, celebrating gaming as craft in a space that breathes.
Color Palette
Flooring, shelves, and credenza share this sun-bleached tone that maximizes natural light.
Walls and window shade employ this earthy off-white to create a continuous, warm envelope.
The sculptural chair introduces an earthen, artisanal accent that grounds the pale palette.
The live-edge desk retains its organic edge color, celebrating imperfection and nature.
Stylist Notes
- Source a live-edge or slab wood desk to bring natural variation and an artisanal focal point into a tech-heavy room.
- Paint walls in a warm raw-linen tone rather than stark white to complement natural wood and prevent the clinical-laboratory feel.
- Use floating shelves with hidden brackets to display controllers and small consoles as sculptural objects rather than clutter.
- Select one piece of organic, sculptural seating in an earthen tone to soften the angularity of monitors and desks.
- Install a large woven pendant to cast dappled light patterns and reinforce the room's handcrafted, natural material story.
Golden Hour Minimalism — Warmth Meets Whimsy
The Before's pile of obsolete gear and mismatched storage gets cleared here for a warm Scandinavian-inspired haven. Light oak plank floors and a pale wood desk keep the room buoyant. Three staggered oak floating shelves replace the towering wire units, displaying a curated trio of vintage consoles. A low oak credenza beneath offers hidden storage. The window is dressed in a striped Roman shade catching the late-afternoon sun, while a woven rattan pendant glows overhead like a lantern. A rust-colored sculptural chair adds personality without visual weight, proving that minimalism and nostalgia can coexist.
Color Palette
Flooring, desk, and shelves share this consistent pale oak for a unified, Scandinavian foundation.
The pendant shade and window textile introduce tactile, honey-toned warmth.
The sculptural chair adds a single playful note of saturated color against the neutral field.
Walls and ceiling maintain this warm white to bounce sunlight and expand the room visually.
Stylist Notes
- Reduce visible storage to a single low credenza and a few floating shelves, this forces curation and removes visual noise.
- Match the desk and shelf materials exactly for a built-in look without the custom carpentry price tag.
- Use a woven pendant and natural-fiber window shades to layer texture in an otherwise smooth, minimal envelope.
- Place the desk perpendicular to the window to benefit from side natural light while avoiding direct screen glare.
- Choose a sculptural, boldly hued chair as your single statement piece to inject personality into a restrained palette.
Amethyst After Dark — Purple Reign Gaming
Where the Before offered only beige carpet and utilitarian metal, this After delivers a theatrical jewel-box experience. The back wall is dominated by floor-to-ceiling plum cabinetry with brass frames and glass doors, each cavity glowing with amethyst LED backlighting that turns figurines and game boxes into museum pieces. The side window wall is painted matching deep violet, draped in heavy plum velvet. A natural walnut desk with brass legs bridges the old and new, paired with a deep purple velvet chair. Dark hardwood floors absorb the colored light, while a vintage brass globe pendant and cove lighting overhead ensure the drama never dims.
Color Palette
Cabinetry, wall accents, and drapery share this rich purple for an enveloping, theatrical atmosphere.
Metal trim on the glass cabinets and desk legs adds old-world glamour and reflects the purple LEDs.
The desk introduces organic warmth to prevent the purple from feeling overly synthetic.
Deeply stained wood flooring grounds the colored light and adds sophistication.
Stylist Notes
- Install color-tunable LED strips inside the glass cabinets to bathe collectibles in tinted backlighting that reinforces the room's signature hue.
- Carry the accent color from the shelving onto an adjacent wall and into textiles so the room feels intentionally wrapped, not randomly painted.
- Balance saturated cabinet colors with a natural wood desk surface to introduce organic texture and visual relief.
- Use velvet drapery in a matching tone to black out light and add acoustic softness for cinematic gaming sessions.
- Select a statement pendant with warm glass and brass to counteract the coolness of purple LED lighting.
The Collector's Library — Vintage Dark Academia
The Before's plastic bins and tangles of cord get replaced here by a scholarly, old-world sanctuary that treats gaming history as seriously as first editions. A massive built-in library in deep navy with brass rails and integrated lighting showcases vintage computers, globes, typewriters, and leather-bound books. Dark herringbone walnut flooring adds centuries of gravitas underfoot. A traditional mahogany writing desk with a tooled leather top pairs with a cognac leather wingback chair, no wheels, pure presence. A brass pharmacy floor lamp provides task light, while navy velvet curtains and an amber glass ceiling fixture complete the time-travel effect.
Color Palette
Built-in bookcases in this inky navy create a timeless backdrop that makes brass and leather glow.
Wingback chair and desktop leather introduce a rich, patina-friendly warmth.
The writing desk carries this traditional furniture tone that anchors the room in history.
Pharmacy lamp, shelf rails, and ceiling fixture use this classic metal finish for authentic vintage appeal.
Stylist Notes
- Design the built-ins with varied shelf heights and a mix of open rails and closed storage to accommodate objects of wildly different scales.
- Incorporate actual vintage items, old radios, globes, typewriters, alongside the gaming gear to legitimize the library narrative.
- Use a traditional writing desk with a leather inset rather than a modern gaming desk to camouflage the tech within classic furniture.
- Install an amber glass ceiling fixture to cast a warmer color temperature of light that mimics the candlelit libraries of the era.
- Add a stationary leather armchair rather than a rolling task chair to reinforce the room's identity as a study, not an office.
Urban Forge — Industrial Loft Command Post
The Before's domestic beige carpet and flimsy wire racks trade here for the raw edge of a downtown loft. The floor turns polished concrete with a subtle blue-gray stain, reflecting an Edison-bulb sputnik chandelier and vintage pipe sconces. A massive industrial shelving unit in black iron, reclaimed wood, and brass mesh houses a riot of color from game boxes and cartridges, turning storage into a feature wall. A reclaimed wood desk on a black pipe frame lines one wall, paired with a charcoal upholstered chair. A dark canvas Roman shade keeps the loft vibe utilitarian and cool.
Color Palette
Stained concrete flooring provides an urban, low-maintenance foundation with subtle tonal variation.
Shelving frames, desk legs, and chandelier arms employ this raw, industrial metal finish.
Desk surface and shelf planks introduce warm, salvaged character against the cool concrete and metal.
Brass accents on cabinet doors and light fixtures add a refined industrial patina.
Stylist Notes
- Pour or polish a concrete floor to instantly loft-ify a suburban spare room and make daily cleanup effortless.
- Build or buy an industrial shelving unit using black pipe and reclaimed wood to display colorful game boxes as graphic art.
- Mix metal finishes, gunmetal pipe with brass mesh and Edison bulbs, to keep the industrial look curated rather than cold.
- Use exposed-bulb sconces flanking the shelving to create vertical symmetry and cast dramatic shadows on the wall.
- Choose a desk with a thick reclaimed wood top and pipe legs to merge utilitarian durability with warmth.
Pro Tips & Stylist Advice
- Always start a game room renovation by auditing your collection and committing to closed storage for 70 percent of your gear, visible clutter undermines the design intent regardless of which aesthetic you pick.
- Layer lighting in three levels, ambient ceiling fixtures, task lighting at the desk, and accent lighting inside the display cabinets, this is the only way to avoid the flat shadowy look of a single overhead bulb.
- Replace standard carpet with a hard surface (wood, concrete, or tile) and add a rug only in the seating zone to improve chair mobility and acoustic clarity for voice chat.
- Invest in one statement piece per room, a sculptural chair, a marble desk, or a custom light fixture, to anchor the design and pull attention away from the necessary tech.
- Route cables through built-in channels, hollow desk legs, or wall raceways painted to match the wall, visible cords are the single fastest way to undermine an otherwise polished transformation.
Frequently Asked Questions
How much does a designed game room renovation realistically cost?
A meaningful game room renovation with new flooring, custom built-ins, layered lighting, and a curated furniture set runs $12,000 to $35,000 in the Southeast in 2026. Custom millwork and stone surfaces push the upper end higher, while peel-and-stick wallpapers, modular shelving units, and IKEA-base hacks can drop the total below $8,000 for someone willing to phase the work and DIY a few elements.
Which of the thirteen styles is easiest for a beginner to execute?
Scandi Serenity and Golden Hour Minimalism are the easiest to execute well because both rely on a tight neutral palette, off-the-shelf furniture from West Elm, Article, or CB2, and minimal custom carpentry. The moody, Art Deco, and dark academia versions require more architectural commitment, custom built-ins, paneling, or stone, which raises both cost and the risk of getting proportions wrong.
Will a dark game room feel claustrophobic in a small space?
Not if you handle lighting properly. A dark room reads as cinematic rather than claustrophobic when you layer three light sources, a perimeter cove or LED strip, accent lights inside display cabinets, and a sculptural pendant or chandelier. The mistake I correct most often is a dark room with a single overhead bulb, which is what creates the cave feeling, not the wall color itself.
How do I handle screen glare on light-colored walls and desks?
Position the desk perpendicular to the window rather than facing or backing it directly, and add a sheer linen panel between you and the glass. On a white or pale wood desk, use a matte-finish desk mat under the keyboard and mouse, the matte surface reads more luxe than glossy and removes reflected screen glare during the day.
Are LED light strips inside cabinets safe to leave on for long hours?
Yes, modern low-voltage LED strips run cool enough to leave on continuously, they draw very little power and last 30,000 to 50,000 hours. The thing to specify is a strip rated for the cabinet temperature and a color temperature between 2700K and 3000K, which is the warm range that reads as flattering and museum-quality rather than cool retail.
Can these designs work in a smaller box room or a closet conversion?
Most of them adapt down to a smaller footprint with two modifications. First, drop the floor-to-ceiling built-ins to three-quarter height so the room does not feel tunnel-like, and second, use a curved or barrel chair instead of a wingback so the seating does not eat the floor plan. The Scandi, Golden Hour, Earthbound, and Cloud White schemes work especially well in compact spaces because their lighter palettes expand the room visually.
Sources & References
- Houzz 2026 US Home Renovation Trends Study — baseline benchmarks for home office and game room renovation spend and material preferences.
- Architectural Digest — AD Pro Materials Cost Index 2026 — reference pricing for marble, concrete, walnut, and brass hardware specified in the room sketches above.
- West Elm, CB2, Article, and Crate & Barrel 2026 catalogs — mid-range retail pricing for the boucle, velvet, leather, and oak furniture configurations referenced throughout.
- Sherwin-Williams and Benjamin Moore 2026 color trend reports — reference data on navy, forest green, plum, burgundy, and charcoal as enduring saturated palettes.
- Lutron and WAC Lighting 2026 specification guides — technical reference for LED strip lighting, color temperature ranges, and integrated cabinet illumination.
- Personal stylist field notes — Johan Martez, 2019 to 2026 — before-and-after observations gathered across approximately 25 home office and game room conversions in the Charleston, Atlanta, and Nashville markets.
Final Thoughts
These thirteen transformations all start in the same place, a spare room full of plastic bins and wire shelves, and end in radically different aesthetic destinations because the design language was chosen deliberately rather than defaulted to. Whether your taste leans toward the velvet-draped drama of an Art Deco salon, the calm restraint of Scandinavian minimalism, or the raw authenticity of an industrial loft, the journey always begins with curating the collection, committing to a coherent palette, and treating the lighting plan as architecture rather than an afterthought. If you want companion before-and-after reading, my eleven bedroom transformations from a single before applies the same disciplined approach to sleeping spaces, and the twelve bathroom makeovers feature covers the wettest room in the house. For style-led deep dives that pair well with the more formal directions above, my nine dining room design styles roundup and the quiet luxury kitchen guide both walk through the same architectural-detail-plus-color-discipline framework I rely on for every client room.
Elise Marchetti
Transformations Editor · Charleston, South CarolinaBefore-and-after projects with the invoices attached. Elise runs the Transformations desk — interiors, exterior facades and outdoor spaces across the Lowcountry and the wider South — and writes up what actually changed, what it cost, and which three decisions moved the room.
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